{"title":"Best Sellers","description":"","products":[{"product_id":"triple-angle-toothhugger","title":"Triple-Angle Toothhugger","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003ePut the brushing battle to bed! The Toothhugger's unique triple-angle brush head attacks plaque fast by cleaning all sides at once. Specially designed with little brushers in mind, its easy-to-hold handle suctions to surfaces, while soft bristles are gentle on sensitive gums and even change colors to let you know when it's time to replace.\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eTRIPLE-ANGLE BRUSH. Dentist-recommended, unique brush head cleans all sides of the tooth all at once.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eTIME-TO-TOSS INDICATOR: \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBlue bristles fade to white, so you know when to replace\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLEARN TO BRUSH: \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eDesigned for toddlers, this toothbrush is a great way to help your little one practice proper brushing techniques, with your help.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eSOFT AND GENTLE: Soft, rounded bristles are gentle on your little one's teeth and gums.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Yellow","offer_id":40673528348772,"sku":"FB-THUGGER","price":16.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/5335\/5620\/products\/Toothhugger_Yellow_PackNProd_NEWcopy_1.jpg?v=1663708994"},{"product_id":"3-in-1-nose-nail-ear-picker","title":"3-in-1 Nose, Nail + Ear Picker","description":"\u003cp\u003eThe ultimate booger busting team brings you our 3-in-1 Picker. It's as grossly satisfying as sucking snot, but perfectly designed to clean crusties + gunk out of all bodily crevices. Safety design ensures tip from going in too far up nose \u0026amp; ear.\u003cbr\u003e\u003cbr\u003eComes with 4 different tips for your picking pleasure:\u003cbr\u003e\u003cstrong\u003eNose:\u003c\/strong\u003e Get rid of baby bats in the cave\u003cbr\u003e\u003cstrong\u003eNail:\u003c\/strong\u003e Clean under-nail nastiness\u003cbr\u003e\u003cstrong\u003eEar:\u003c\/strong\u003e Remove visible wax from ears - no pinky nail needed\u003cbr\u003e\u003cstrong\u003eEverywhere else:\u003c\/strong\u003e An extra utility tip for misc. gunk-like belly button fuzz or toe jam\u003c\/p\u003e\n\u003cp\u003eDishwasher safe. Do not microwave, boil, or steam sterilize.\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":40673529266276,"sku":"FB-PICKER","price":21.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/5335\/5620\/products\/Picker1.jpg?v=1671499100"},{"product_id":"dermafrida-the-flakefixer","title":"Flake Fixer","description":"\u003cp\u003e\u003cspan\u003eDid you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system specially designed to fix the flake situation. First LATHER (with sponge), then LOOSEN (with brush) and LIFT (with comb) then get back to the baby with more cradle, less cap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's Inside?\u003c\/strong\u003e 1 FlakeFixer the 3-Step cradle cap regimen\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":40673530576996,"sku":"FB-FFIX","price":27.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/5335\/5620\/files\/TABC_1965_MyChild_Awards_2024_Web_Image_FRIDA.png?v=1738385617"},{"product_id":"dermafrida-the-skinsoother","title":"Head-to-Toe Bath Brush","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp\u003ePrevent resting itch face and kick dry skin, cradle cap + eczema to the curb! Derma\u003ca href=\"https:\/\/shopfrida.com.au\/\"\u003eFrida\u003c\/a\u003e the SkinSoother is a baby spa in the palm of your hand, keeping baby's biggest organ, the skin! healthy, flake-free and soft as wait for it.. a baby's butt.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whats-inside-cont\"\u003e\n\u003cstrong\u003e\u003cspan class=\"whats-inside-label\"\u003eWhat's Inside?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"whats-inside-val\"\u003eBaby Bath Brush\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch1 class=\"whats-inside-cont\"\u003e\u003cspan class=\"whats-inside-val\" style=\"color: #ffffff;\"\u003eHead to Toe Bath Brush\u003c\/span\u003e\u003c\/h1\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":40673533526116,"sku":"FB-SOOTH","price":22.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/5335\/5620\/products\/Cameranotincluded_8.png?v=1674598763"},{"product_id":"smilefrida-the-finger-toothbrush","title":"Finger Toothbrush","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp\u003eWhen it comes to oral care, it's good to start'em young! The SmileFrida Finger Brush makes it easy to clean your squirmy little one's baby teeth, without losing your sanity. And the double-sided brush tackles top + bottom at the same time. Plus, a gentle massage with the Finger Brush can go a long way in alleviating teething woes.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse the Finger Brush from 3 months and up, then graduate to the ToothHugger at 24 months to start teaching your kiddo how to brush on their own.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"whats-inside-label\"\u003eWhat's Inside?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"whats-inside-val\"\u003e1 SmileFrida Finger Toothbrush, 1 Stand + Lid\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":40673535033444,"sku":"FB-FINGER","price":16.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/5335\/5620\/files\/1-AUS-FingerToothbrush.jpg?v=1716272727"},{"product_id":"nailfrida-the-snipperclipper-set","title":"Easy Clip Nail Kit","description":"\u003cp\u003e\u003cspan\u003eTackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper Set. See what you're snipping through the safety spyhole and nail that mani\/ pedi every time. NailFrida's specially curved blades mimic the shape of a baby scissor and are uniquely designed for smooth and silent snipping. Smooth sharp corners with the curved S-file that's shaped just for baby- a must for newborn care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan class=\"whats-inside-label\"\u003eWhat's Inside?\u003c\/span\u003e\u003c\/strong\u003e \u003cspan class=\"whats-inside-val\"\u003e1 NailFrida SnipperClipper, 1 S-Shaped Baby File\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003e\u003cspan class=\"whats-inside-val\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan style=\"color: #ffffff;\"\u003eBaby Nail Trimmer\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/h1\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":40673537065060,"sku":"FB-SCSET","price":27.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/5335\/5620\/products\/05_01_Fridababy20373-doneset.jpg?v=1663709070"},{"product_id":"medifrida","title":"Soother-Style Medicine Dispenser","description":"\u003cp\u003e\u003cspan\u003eDelivers the full dose through a soft, familiar dummy that sends medicine to the side of the cheek, as recommended by doctors, bypassing baby's taste buds to prevent spit-ups so baby swallows full dose. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eNO MESS: Soother-style baby medicine dispenser sends medicine to the side of the cheek, as recommended by doctors, to prevent spit-ups.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eRIGHT DOSE: Ensures accurate dosing, every time, by bypassing baby's taste buds.\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCOMFORTABLE: Same familiar soother shape. Works with all standard oral syringes (not included with purchase).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eBPA FREE: Pacifier is BPA free and dishwasher safe making it easy to clean and safe to use.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":40673537556580,"sku":"FB-MEDI","price":27.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/5335\/5620\/products\/1-AUS-MediFrida.jpg?v=1671497120"},{"product_id":"nosefrida","title":"NoseFrida the SNOTSUCKER","description":"\u003cp\u003eDoctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for parents AND baby), so you can say \"sayonara\" to snotty noses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHYGIENIC: Disposable filters are clinically proven to prevent the transfer of mucus or bacterial germs to the snot sucker when clearing stuffy noses. Replace filter after every use.\u003c\/li\u003e\n\u003cli\u003eCOMFORTABLE + NON-INVASIVE: NoseFrida creates a seal with the outside of the baby's nostril for gentle snotsucking.\u003c\/li\u003e\n\u003cli\u003eDISHWASHER SAFE: The blue nasal tube, red mouthpiece, and filter cap are top-rack dishwasher safe for easy cleaning.\u003c\/li\u003e\n\u003cli\u003eBABY REGISTRY ESSENTIAL: Includes 1 NoseFrida and 4 Hygiene Filters\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":40673538015332,"sku":"FB-NF","price":23.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/5335\/5620\/files\/TABC_1905_Bounty_Baby_Awards_2024_Website_Frida.png?v=1722925928"},{"product_id":"hygiene-filters-for-nosefrida-the-snotsucker","title":"NoseFrida Hygiene Filters","description":"\u003cp data-mce-fragment=\"1\"\u003eIt's smart, It's Swedish, It's maybe a little strange. It's the doctor-invented nasal aspirator that actually works!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHYGIENIC: Disposable filters are clinically proven to prevent the transfer of mucus or germs to the snot sucker when clearing stuffy noses. Replace filter after every use.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e20 HYGIENE FILTERS: Replace hygiene filter after each use to maintain suction effectiveness of the NoseFrida and minimize moisture buildup.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBETTER TOGETHER: For seamless snot sucking use these Hygiene Filters with Frida Baby's Nasal Aspirator NoseFrida The Snotsucker (not included).\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":41333820751972,"sku":"FB-NFF","price":11.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/5335\/5620\/products\/851877006141_992x.progressive_7c6d6102-efc1-4aac-94da-a5c348f8ad70.webp?v=1671497827"}],"url":"https:\/\/frida-au.myshopify.com\/collections\/best-sellers.oembed","provider":"Frida PTY LTD","version":"1.0","type":"link"}